Recent Posts

Optimizing PPC performance with value-based bidding using broad match.

Optimizing PPC Performance in 2024: Navigating Broad Match and Value-Based Bidding in Google Ads

Rob Avila-BrowningJan 29, 202411 min read

We’ve all been bombarded with Google Account Rep requests to “flip the switch” on broad match targeting, but most regard this advice as Google’s forced attempt to increase ad spend…

Discover the Art of Vertical Engagement with YouTube Shorts.

Navigating YouTube Shorts Ads: The Art of Vertical Engagement

Rob Avila-BrowningDec 31, 202323 min read

YouTube Shorts, the platform’s foray into short-form, vertical video content, has risen in prominence since its global debut in 2021. Tailored for mobile consumption and limited to 60 seconds, these…

Transforming how consumers interact with Google through demand gen campaigns.

Creating Demand: Transforming How Consumers Interact with Brands with Google’s New Demand Generation Campaigns

Rob Avila-BrowningDec 29, 20238 min read

Users engage with brands across numerous channels and touch points, accessing them at their convenience and preference. This changing behavior results in purchasing decisions being made at any stage of…

Discover effective management strategies for maximizing the impact of Google Ad Grants in 2020.

Maximizing the Impact of Google Ad Grants: Effective Management Strategies for 2024 

Rob Avila-BrowningDec 27, 20238 min read

In nonprofit marketing, the Google Ad Grants program emerges as a beacon of opportunity, offering up to $10,000 per month in advertising credits on Google Ads. In recent years,…

Streamlining Your YouTube Strategy: All About Self-Service Reservation Campaigns Mastering YouTube Shorts Ads: A Guide to Vertical Video Success