Recent Posts
Optimizing PPC Performance in 2024: Navigating Broad Match and Value-Based Bidding in Google Ads
We’ve all been bombarded with Google Account Rep requests to “flip the switch” on broad match targeting, but most regard this advice as Google’s forced attempt to increase ad spend…
Navigating YouTube Shorts Ads: The Art of Vertical Engagement
YouTube Shorts, the platform’s foray into short-form, vertical video content, has risen in prominence since its global debut in 2021. Tailored for mobile consumption and limited to 60 seconds, these…
Creating Demand: Transforming How Consumers Interact with Brands with Google’s New Demand Generation Campaigns
Users engage with brands across numerous channels and touch points, accessing them at their convenience and preference. This changing behavior results in purchasing decisions being made at any stage of…
Maximizing the Impact of Google Ad Grants: Effective Management Strategies for 2024
In nonprofit marketing, the Google Ad Grants program emerges as a beacon of opportunity, offering up to $10,000 per month in advertising credits on Google Ads. https://youtu.be/m1PwFqyKAY0 In recent years,…