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A clock displaying the words "consent mode" in v2 countdown.

Consent Mode V2 Countdown: Prepping Google Ads for March 2024

Rob Avila-BrowningFeb 28, 20245 min read

Your LinkedIn feed is likely inundated with anxiety-filled posts regarding cookie deprecation and required consent signals.  Google isn’t pulling any punches with its deadline. March 2024 marks the cutoff for…

Streaming your YouTube Reservation strategy all about self service campaigns.

Streamlining Your YouTube Strategy: All About Self-Service Reservation Campaigns

Rob Avila-BrowningFeb 17, 202410 min read

YouTube Ads remains an unparalleled force for boosting visibility and reaching niche audiences receptive to your products or services. Only recently, navigating the realm of top-tier reservation ad placements within…

A Single Headline update to responsive ads in google.

One Headline in Google Ads: An Update to Responsive Search Ads

Rob Avila-BrowningFeb 2, 20243 min read

Embracing the Future: Google Enhances RSAs With New Changes On February 1, 2024, Google rolled out a pivotal update to its responsive search ads (RSAs), incorporating sophisticated AI to push…

Google ad CPCs surge 71% during q4 2021.

Quarterly Update: Google’s Advertising Cost-Per-Click Rose by 17% Year-Over-Year in Q4 2023

Rob Avila-BrowningJan 29, 20247 min read

Google Ad Costs Per Click (CPCs) in the U.S. had shot up by a whopping 17% in the final quarter of 2023 compared to the previous year. That’s right, a…

Streamlining Your YouTube Strategy: All About Self-Service Reservation Campaigns Mastering YouTube Shorts Ads: A Guide to Vertical Video Success