ROB AVILA-BROWNING
SEARCH ENGINE MARKETING, PAID MEDIA, & DIGITAL STRATEGY
A digital marketer and strategist with experience in search engine marketing, paid media, conversion rate optimization, data analytics, tracking KPIs, and providing strategic recommendations to achieve performance goals through various digital channels.
EXPERTISE
Search Engine Marketing (SEM) & Paid Search
Search Engine Optimization (SEO)
eCommerce, DTC Growth, & Shopping Advertising
Data Analytics, Reporting & Visualization
Discovery, Display & YouTube Advertising
Conversion Tracking & Data Feed Optimization
Management, Leadership, & Professional Training
iOS and Android App Campaign Management
EXPERIENCE
MuteSix | Associate Director, Paid Search | Feb. 2024 – Current
MuteSix | Senior Paid Media Manager | Jan. 2023 – Jan. 2024
Guided primary strategy and supervised junior team members across multiple accounts, with 3 direct reports.
Developed SOPs, conducted trainings, & conceptualized training frameworks for the Paid Search department.
Executed account management for enterprise level paid search accounts, managing monthly budgets $1M+.
MuteSix | Paid Media Manager | Sept. 2021 – Dec. 2022
Served as lead campaign manager for paid search and paid social media clients.
Scaled eCommerce DTC brands and lead generation clients with monthly budgets spanning from $10K to $250K.
Third and Grove | Digital Strategist | Sept. 2019 – Sept. 2021
Conducted Analytic, SEO, CRO audits & project discovery for website redesign projects.
Implemented technical SEO, event tracking & tag management.
Established SEM services and paid media account management for retainer clients.
Ascedia | Junior Digital Strategist & Digital Strategist | Mar. 2018 – Sept. 2019
Conducted ongoing SEO and SEM services for retainer clients.
Led website discovery, auditing and digital strategy for website build projects.
Other Past Positions:
Business Builders Marketing | Digital Marketing Specialist | 2017 – 2018
Heartland Foot & Ankle | Digital Marketing Coordinator | 2015 – 2016
Northern Illinois University | Graduate Teaching Assistant and Forensics Instructor / Supervisor | 2013 – 2015
EDUCATION
2015 | Master of Arts (M.A.)
Rhetorical Theory / Media Studies
Northern Illinois University
2013 | Bachelor of Science (B.S.)
Rhetoric and Public Communication / Media Studies
Northern Illinois University
CERTIFICATIONS
Google: Paid Search, Display, and Video; and Analytics
HubSpot: Marketing Software; Inbound Marketing; and Social Media
TECHNICAL SKILLS
Digital Advertising: Google Ads, Microsoft Ads, Facebook & Instagram (Meta), Pinterest., Snapchat, Apple Search.
Data Analytics: SQL, R, Universal Analytics, Google Analytics 4 & Google Tag Manager, Microsoft Excel, Branch, Firebase.
Data Visualization: Tableau, Power BI, Google Data Studio
Marketing Automation: HubSpot, Klaviyo.
Content Management: Shopify Plus, WordPress, Drupal, Kentico.
Contact
rob@rob-blog.com | (815) 822-1937 | Connect with me on LinkedIn