A digital marketer and strategist with experience in search engine marketing, paid media, conversion rate optimization, data analytics, tracking KPIs, and providing strategic recommendations to achieve performance goals through various digital channels.  


Search Engine Marketing (SEM) & Paid Search 
Search Engine Optimization (SEO) 
eCommerce, DTC Growth, & Shopping Advertising
Data Analytics, Reporting & Visualization 
Discovery, Display & YouTube Advertising
Conversion Tracking & Data Feed Optimization 
Management, Leadership, & Professional Training 
iOS and Android App Campaign Management 


MuteSix | Associate Director, Paid Search | Feb. 2024 – Current

MuteSix | Senior Paid Media Manager | Jan. 2023 – Jan. 2024

Guided primary strategy and supervised junior team members across multiple accounts, with 3 direct reports.  

Developed SOPs, conducted trainings, & conceptualized training frameworks for the Paid Search department.

Executed account management for enterprise level paid search accounts, managing monthly budgets $1M+. 

MuteSix | Paid Media Manager | Sept. 2021 – Dec. 2022

Served as lead campaign manager for paid search and paid social media clients.

Scaled eCommerce DTC brands and lead generation clients with monthly budgets spanning from $10K to $250K.  

Third and Grove | Digital Strategist | Sept. 2019 – Sept. 2021

Conducted Analytic, SEO, CRO audits & project discovery for website redesign projects.

Implemented technical SEO, event tracking & tag management.

Established SEM services and paid media account management for retainer clients.    

Ascedia | Junior Digital Strategist & Digital Strategist | Mar. 2018 – Sept. 2019

Conducted ongoing SEO and SEM services for retainer clients.   

Led website discovery, auditing and digital strategy for website build projects.

Other Past Positions: 

Business Builders Marketing | Digital Marketing Specialist | 2017 – 2018

Heartland Foot & Ankle | Digital Marketing Coordinator | 2015 – 2016

Northern Illinois University | Graduate Teaching Assistant and Forensics Instructor / Supervisor | 2013 – 2015


2015 | Master of Arts (M.A.)

Rhetorical Theory / Media Studies 

Northern Illinois University

2013 | Bachelor of Science (B.S.)

Rhetoric and Public Communication / Media Studies

Northern Illinois University


Google: Paid Search, Display, and Video; and Analytics
Marketing Software; Inbound Marketing; and Social Media


Digital Advertising: Google Ads, Microsoft Ads, Facebook & Instagram (Meta), Pinterest., Snapchat, Apple Search.   

Data Analytics: SQL, R, Universal Analytics, Google Analytics 4 & Google Tag Manager, Microsoft Excel, Branch, Firebase.  

Data Visualization: Tableau, Power BI, Google Data Studio 

Marketing Automation: HubSpot, Klaviyo.  

Content Management: Shopify Plus, WordPress, Drupal, Kentico.

Contact | (815) 822-1937 | Connect with me on LinkedIn