Everything from the structure of your website to digital strategy depends on tight user experience research methods. Success depends on understanding the market or target audience in ways that go far beyond basic analytics. User experience is not just about how people navigate your platform or perceive your products.
Once you learn how to analyze UX on a website, you can create a precise plan to enhance your website for optimal user experience.
Which User Experience Research Methods to Use?
All UX research depends on accurate data collection. Researching how your target consumer base experiences a website and everything else connected to the business needs to dive deeper into the how and why of your analytics results.
Don’t focus on single metrics. Don’t make the mistake of reporting many people showed up on a page if you ignore what they thought or how they felt about their experience. Examining the user in this capacity should be critical to your development process.
How to Analyze UX on a Website
Let’s discuss two common UX research methods. First, you can use automated programs and tools that collect data. Second, you can dive into more personal feedback.
Common methods of diving into more personal feedback include:
- Selection-based and open-ended user surveys
- Market research or focus groups
- Usability tests with different hypothetical scenarios
- First click and pathway testing
- Page heatmapping and click-visualization
- User persona generation and user journey creation
Using both qualitative and quantitative user experience research methods is ideal. This approach can result in improvements in user-centered design approaches for your website, for both design and development.
The Best UX Tools to Gather and Use Powerful Data
With the wide variety of data types that help you analyze its website user experience effectively, it makes sense to use multiple tools to get the job done right. For example, Google Analytics is a great tool to discover quantitative information. It provides information about everything from bounce rate to site visitor demographics to internal search terms and more.
For quantitative information gathering, many companies opt for customized solutions. For example, surveys and pathway testing help uncover important data. Other options include mind maps and flowchart diagramming apps, third-party testing platforms to engage the services of independent research groups or Internet users, and a variety of collaborative work programs that update multiple users’ actions and feedback in real-time.
User-Centered Design Approaches
After going through the data collection process and understanding how to analyze UX on a website effectively, you can extrapolate it all into a user-centric site design or interaction design. Quantitative success comes with more clicks and conversions. Qualitative research success is all about how your target market thinks and feels after interacting with your brand platform.
Every part of the website and design research process should concentrate on the end-user. This transcends the concept of “user-friendly.”The UX designer’s job is to develop a comprehensive solution that engages users. Experience designers should make it impossible for users to exit before they convert and become customers, clients, or brand advocates.
For more information on UX Research, feel free to reach out on the contact page.