The GA4 trend is on the rise, but is it for every site? Let's take a deep dive and deconstruct some of the new analytics property's major benefits.
Tag: Google Analytics
A New Type of Google Analytics Property: Exploring Google Analytics 4
Unless you live under a rock, I'm sure you've heard of Google Analytics 4 by now. It's trendy, contains new metrics, and pushes the boundaries on what a modern analytics platform should track.