Content consumption moves at the speed of light: one moment, a user is reading a news article, and the next, they’ve switched their attention to a video on Buzzfeed.
Humans have struggled to balance things, keeping them from spinning out of control, especially since our overreliance on mainstream media.
Over the past decade, there’s been a strong focus on numbers in the Internet space—search volume, engagement, i.e., clicks, likes & shares…, conversion rates, website ranking, traffic volume, etc. (it goes on and on).
But with the rise of voice search, one of the essential statistics which most website owners would fail to overlook is the Alexa Rank.
In simple terms, the Alexa Rank is an estimate of your site’s popularity relative to all other sites on the Internet, used to determine if your web page will appear in an Amazon Alexa voice search result.
After we’ve covered the basics, we will treat you to a hands-on guide on how to improve that metric for any site. Can’t wait, eh? Onwards, then!
What Exactly Is the Alexa Rank?
The Alexa Rank is a single metric that gives you a quick summary of a site’s performance (could be yours or a competitor’s) in comparison to the other sites on the Internet, using daily traffic over the past three months as a reference point.
The Global Alexa Rank shows you how popular your site is all over the world and the Local Alexa Rank indicates your site’s popularity in the country in which the domain originates
Your site’s authority roughly translates to its Alexa Rank. Also, it is important to note this: your site’s Alexa Rank does not only depend on the traffic it’s getting, but also on the traffic changes in other sites, especially websites associated or affiliated with your own.
“Should You Care About My Alexa Rank?”
Oh, yes—definitely. Voice search is on the rise and won’t be stopping anytime soon. Voice search should be an integral part of your 2018 SEO strategy. According to MediaPost, “about 30% of searches will be done without a screen by 2020. Technology such as Google Assistant for Home, Amazon Alexa for Echo, chatbots, and software development kits from Microsoft, Soundhound and others will make this possible.”
Because other voice search technologies rely on preexisting search engines, Amazon’s Alexa is unique because it has its own unique set of ranking factors that utilize voice search engine optimization and metrics from the Amazon store.
Additionally, A high Alexa Rank adds more social proof to your website. Apart from that, you’ll get noticed more often by advertisers who will be willing to spend more money to buy ad space on your site.
You’ll also rank higher up in directories which rate websites based on Alexa rank, and you’ll get increased incoming backlinks because other site owners will link to your website.
Okay, we’ve covered “What is Alexa Rank and why should I pay attention to my site’s Alexa Rank?” Now, let’s move on to how to improve your Alexa Rank.
Top 6 SEO Techniques for Improving Your Site’s Alexa Rank
Here are some of the best practices, tips and SEO techniques for improving your site’s Alexa Rank:
“Content is king”—and will always be.
The saying will always hold right, no matter what algorithm you are optimizing. To improve your website’s ranking, you need to churn out engaging, original content, which is:
- Regularly updated and,
- Provides real value to your audience.
If you fail to develop this mentality, you won’t be able to build a loyal audience (or customer base, for that matter). When people read engaging and informative content, they will note the source and anticipate material of similar quality in the future.
We also know quality content is valuable to search engines since they’re also trying to make it easier for users to get relevant and helpful information on questions they ask. Therefore, Alexa rewards sites that make top-notch content number one priority and answers questions about what their users are asking.
This ranking factor is as important as posting quality content on your website. You must write top-notch content regularly for your website, and that will help you improve its Alexa rank. No one loves to visit a “stale” site where content is updated now and then.
If your site is a blog, you must publish at least two posts every day, especially if you’re just starting out as a blogger. You must also write on relevant and up-to-date topics to keep up with the other websites in your niche.
Get Links from Authority Websites to Your Site
Commonly known as link building, this technique allows search engines to map out your niche; it also increases the trust, quality, and authority of your site.
In other words, inbound links from authority websites (i.e., those sites that are doing well) give your site credibility. In Alexa, having link connections with sites already doing well in the Alexa voice search engine results can boost your website tremendously.
However, you shouldn’t rely on this strategy alone; it must be backed up with engaging, original and top-notch content.
Honestly, why would you want to increase the number of visitors to your site, when you don’t have relevant, high-quality content to back it up?
Do Effective Keyword Research (Or Hire an Expert to Do the Job)
Research keywords generating a high volume of traffic and infuse these keywords through on-page optimization and technical SEO elements.
By doing some keyword research, you’ll have a bright idea of what your customers are searching for and how they search for them, especially when it concerns how they examine using their voice. Keyword research is a process of discovering what language your customers speak and learning to talk about that language in the context of their needs and desires. Thus, keywording research is entirely different when approaching a voice-driven search engine.
You can also find the keywords your competitors are ranking for, which drive most of the traffic to their websites. Once you’re able to discover the keywords which are responsible for the bulk of traffic they get on their websites, you can optimize your site for those keywords.
You’ll be killing two birds with one stone; not only will this technique improve your website’s Alexa Rank, but your overall SERP ranking is also most likely to grow as well.
Analyze Competitor Data
It’s essential to have a good understanding of competitors’ marketing strategy, to know what works for them. There are a lot of reasons why it is important to analyze your competitors’ data; in summary, competitive analytics will act as a point of reference for your site analytics.
If you don’t appear in Alexa’s voice-generated search results, you may want to look at who is and adapt their strategy.
Consequently, competitor analysis will provide you with a clearer understanding of the most critical site metrics, working strategies, and techniques (for you and your competitors), and you’ll be able to spot industry trends easily.
All these allow you to map out your overall strategy and make more practical and feasible business decisions which will have a positive effect on your position in the industry—and of course, your Alexa rank.
Write Guest Posts on Authority Websites
Another way to improve your site’s Alexa rank is to guest post on other websites. You can write guest posts on any website (if they’ve accepted your offer), but there are a few things you need to keep in mind:
Guest post on sites in the same category (i.e., niche) as yours. Guest posting will help you to get targeted traffic to your site, rather than to get visitors who would end up leaving because they’re not interested in what you’re offering.
Say you own a tech blog that publishes content on Android devices, guest post on a blog that provides content on technology. Ideally, it should be a blog that gets regular traffic and has updated content. If guest posting happens the right way, it’s an efficient way to improve your site’s Alexa rank—plus, you’ll get a steady stream of targeted traffic to your website.
This method will help you to build an active backlink profile and, as you know already, an excellent backlinking profile will improve your site’s Alexa rank and its SERP ranking.
Something you should keep in mind when you guest post: quality content beats everything. Even if you guest post on Huffington Post and your content are average, and it doesn’t provide own answers/solutions to readers’ questions/problems, you’ll get absolutely nothing out of it.
Get on Amazon’s Good Side
Alexa primarily drives consumers to products in the Amazon store. While most of voice search will scour the web looking for information, many Alexa voice searches will end up with a product description, pricing, and an option to buy a product that matches the user’s query.
If you are promoting content for a shopping website, or for product sales through Amazon, Alexa SEO can make a difference in your sales. There are a few key things to do to ensure optimization for the Amazon Product Store:
- Make your products Amazon Prime ready, or even grab the Amazon Choice certification.
- Optimize your Amazon store page for user experience.
- Respond to all product reviews, even the bad ones.
- Optimize item descriptions and images for the Amazon store and Alexa.
- Fill out all details involving structured data (including colors, fabrics, ingredients, etc.).
These Amazon-store specific SEO techniques will help mobilize your products for Alexa voice search results and help increase conversions through the voice-enabled device.
Alexa and Amazon are changing the world of e-commerce. Alexa SEO will play a more crucial role as more households turn to home automation speakers for daily use, such as the Amazon Echo which is Alexa enabled. Following the above practices will help you stay ahead of the pack.