Rob Browning | Digital Strategist
EXECUTIVE SUMMARY
A proven digital strategist and digital marketing manager with experience in digital advertising campaigns, marketing research, and data analysis. Can identify and align emerging business needs with insights and sound, digital solutions. Additionally, skilled at quantitative research and statistical methodology, analyzing reporting data, tracking KPIs, and providing strategic recommendations to optimize marketing and advertising objectives.
Professional Experience
Digital Strategist (2019 – Current)
Third and grove
- Conducted Analytics, SEO, and Website audits for Shopify Plus and Drupal website projects.
- Created and managed SEM and Digital Advertising campaigns for eCommerce and B2B clients.
- Responsible for managing $50,000-$75,000 monthly ad spend for various clients, on various digital platforms.
Digital Strategist (2018 – 2019)
Ascedia, Inc.
- Analyzed digital marketing and website data, crafting insights and strategic recommendations for client websites and campaigns.
- Executed an omnichannel recruitment campaign resulting in an increase of 42% applications and an average CPA of $1.22.
Digital Marketing Specialist (2017 – 2018)
Business Builders Marketing
- Managed website traffic and performance, paid digital advertising, and reporting for over 30 websites and marketing clients.
- Organized and optimized a social media advertising campaign resulting In an ROI of 188% per purchase, for a major brand.
Digital Marketing Coordinator (2016)
Heartland Foot and Ankle Associates
- Managed and executed marketing campaigns in digital and social media environments in the healthcare industry.
- Crafted a multi-channel advertising workflow streamlining patient reminders, increasing digital appointments made by 56%.
Graduate Teaching Assistant
& Forensics Supervisor (2013 – 2015)
Northern Illinois University
Areas of Expertise
- Search Engine Marketing and Search Engine Optimization
- Digital and Social Advertising
- Social Media Advertising
- Data Analytics and Digital Strategy
- Tracking, Reporting, and Visualization
- Data Management, Querying & Analysis
- Quantitative Research Methods
- Marketing Automation and Conversion Optimization
Technical Skills
- Data Visualization: Tableau, Power BI, Qlik, Google Data Studio
- Marketing Automation: HubSpot, Salesforce, Pardot, Marketo, Klaviyo
- Content Management: Drupal, Shopify Plus, Kentico, WordPress, Sitecore.
- Digital Advertising: Google Ads, Microsoft Ads, Facebook, Instagram, Snapchat, Spotify, Programmatic (DSP), TikTok.
- Data Analytics: SQL, R, Google Analytics & Google Tag Manager, Microsoft Excel.
Educational Qualifications
- Master of Business Administration, Data Analytics (Candidate)
University of Wisconsin, Whitewater - Master of Arts, Rhetoric (2015)
Northern Illinois University - Bachelor of Science, Rhetoric and Public Communication, Media Studies (2013)
Northern Illinois University
Internship Experience
- Digital Marketing Internship (2014 – 2015)
Central States Communication Association
Certifications
- Google Ads, All Specializations
- Google Analytics
- HubSpot Inbound Marketing Methodology – Social Media, Marketing Software, & Inbound Marketing.
Volunteer Experience
- Alpha Phi Omega, Eta Chapter
Community Outreach and Publicity, Northern Illinois University
Portfolio & References
- View my portfolio (reach out for a password if you are interested in my work).
- References available on request
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