Rob Browning | Digital Strategist
EXECUTIVE SUMMARY
A proven digital strategist with experience in digital advertising campaigns, marketing research, and data analysis. Can identify and align clients’ emerging needs with insights and sound business solutions. Additionally, skilled at quantitative research and statistical methodology, interpreting reporting data, tracking KPIs, and providing strategic recommendations to optimize marketing and advertising objectives.
Professional Experience
Digital Strategist (2019 – Current)
Third and grove
Digital Strategist (2018 – 2019)
Ascedia, Inc.
- Analyzed digital marketing and website data, crafting insights and strategic recommendations for clients.
- Conducted strategic planning and executed digital advertising campaigns for projects and consulting retainers.
- Executed an omnichannel recruitment campaign resulting in an increase of 42% applications and an average CPA of $1.22.
Digital Marketing Specialist (2017 – 2018)
Business Builders Marketing
- Managed website traffic and performance, paid digital advertising, and reporting for over 30 websites and marketing clients.
- Organized and optimized a social media advertising campaign resulting In an ROI of 188% per purchase, for a major brand.
Digital Marketing Coordinator (2016)
Heartland Foot and Ankle Associates
- Managed and executed marketing campaigns in digital and social media environments in the healthcare industry.
- Crafted a multi-channel advertising workflow streamlining patient reminders, increasing digital appointments made by 56%.
Graduate Teaching Assistant
& Forensics Supervisor (2013 – 2015)
Northern Illinois University
Areas of Expertise
- Search Engine Marketing and Search Engine Optimization
- Programmatic Advertising
- Social Media Advertising
- Data Analytics and Digital Strategy
- Tracking, Reporting, and Visualization
- Data Management, Querying & Analysis
- Quantitative Research Methods
- Marketing Automation and Conversion Optimization
Technical Skills
- Data Visualization: Tableau, Power BI, Qlik, Google Data Studio
- Marketing Automation: HubSpot, Salesforce, Pardot, Marketo
- Content Management: Drupal, Kentico, WordPress, Joomla, Sitecore.
- Digital Advertising: Google Ads, Microsoft Ads, Facebook, Instagram, Snapchat, Spotify, Programmatic (DSP).
- Data Analytics: SQL, R, Google Analytics & Google Tag Manager, Microsoft Excel.
Educational Qualifications
- Master of Business Administration, Data Analytics (Candidate)
University of Wisconsin, Whitewater - Master of Arts, Rhetoric (2015)
Northern Illinois University - Bachelor of Science, Rhetoric and Public Communication, Media Studies (2013)
Northern Illinois University
Internship Experience
- Digital Marketing Internship (2014 – 2015)
Central States Communication Association
Certifications
- Google Ads, All Specializations
- Google Analytics
- HubSpot Inbound Marketing Methodology – Social Media, Marketing Software, & Inbound Marketing.
Volunteer Experience
- Alpha Phi Omega, Eta Chapter
Community Outreach and Publicity, Northern Illinois University
References
Available on request.
Portfolio
Samples available on request.