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rob-blog.comROB BLOG
Rob Blog 2020

Rob Blog

Digital Strategy & Data-Driven Insights

Category: Marketing Blog

Blog and articles for content marketing, social media professionals, and digital advertisers to find industry-related information.

What-the-Hell-is-Google-Analytics-4

What the Hell is Google Analytics 4?

Posted on February 5, 2021February 5, 2021 by Rob B in Marketing Blog

The GA4 trend is on the rise, but is it for every site? Let's take a deep dive and deconstruct some of the new analytics property's major benefits.

Tagged Analytics, Google Analytics, Google Analytics 4Leave a comment
Using-HubSpot-With-eCommerce-Platforms

Always Better Together: Using HubSpot With eCommerce Platforms

Posted on November 24, 2020November 24, 2020 by Rob B in Marketing Blog

Trying to up your eCommerce game for 2021? HubSpot is one platform that is killing it - especially for Shopify store managers. The integrations of sales, marketing, and CMS tools give you the upper hand in your marketing automation game - a total triple threat!

Tagged eCommerce, HubSpot
A-New-Type-of-Google-Analytics-Property-Exploring-Google-Analytics-4

A New Type of Google Analytics Property: Exploring Google Analytics 4

Posted on November 24, 2020November 24, 2020 by Rob B in Marketing Blog

Unless you live under a rock, I'm sure you've heard of Google Analytics 4 by now. It's trendy, contains new metrics, and pushes the boundaries on what a modern analytics platform should track.

Tagged Google Analytics
Marketing-Subscription-Opt-In-Rates

Key Strategies for Increasing Your Website’s Opt-In Rates

Posted on April 22, 2020February 5, 2021 by Rob B in Marketing Blog

An excellent opt-in rate can vary depending on the industry, the primary traffic channel, and the type of offer you feature. Read more now.

Tagged Conversion Rate Optimization, CRM, Digital Strategy, Email Marketing, Marketing StrategyLeave a comment
UX-RESEARCH-METHODS-TO-FUEL-USER-CENTRIC-DESIGN

User Experience Research Methods to Fuel User-Centric Design

Posted on March 2, 2020March 26, 2020 by Rob B in Marketing Blog

Everything from the structure of your website to digital strategy depends on tight user experience research methods.

Tagged Usability Test, User Experience, User Research, UXLeave a comment
Marketing-Automation-Strategy

6 Key Steps To Building A Marketing Automation Strategy

Posted on November 6, 2018February 5, 2021 by Rob B in Marketing Blog

Does your marketing automation strategy contain tools needed to control your user journey and optimize your conversion rate? Read more about our strategic focus now.

Tagged Marketing Automation, Marketing Software, Marketing StrategyLeave a comment
FB-and-TW

Designing for Facebook Ad Types (Step 4)

Posted on September 3, 2018September 3, 2018 by Rob B in Marketing Blog

Facebook creative assets and Facebook Ad types only go as far as the format and place they are designed. Are you optimized for ad type user experience? Learn more inside.

Tagged Facebook Advertising1 Comment
Tips-For-Mastering-Google-Ad-Grant-Management-2018

Tips for Managing Your Google Ad Grant for Nonprofits

Posted on August 20, 2018February 5, 2021 by Rob B in Marketing Blog

Google is cracking down on Google Grants for nonprofits. We have mastered the management of this tricky program. learn how you can too!

Tagged Google Ads, Nonprofit Marketing, PPC, SEMLeave a comment

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Explore Rob Blog

  • What the Hell is Google Analytics 4? February 5, 2021
  • Always Better Together: Using HubSpot With eCommerce Platforms November 24, 2020
  • A New Type of Google Analytics Property: Exploring Google Analytics 4 November 24, 2020
  • Key Strategies for Increasing Your Website’s Opt-In Rates April 22, 2020
  • User Experience Research Methods to Fuel User-Centric Design March 2, 2020
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