The GA4 trend is on the rise, but is it for every site? Let's take a deep dive and deconstruct some of the new analytics property's major benefits.
Category: Marketing Blog
Blog and articles for content marketing, social media professionals, and digital advertisers to find industry-related information.
Always Better Together: Using HubSpot With eCommerce Platforms
Trying to up your eCommerce game for 2021? HubSpot is one platform that is killing it - especially for Shopify store managers. The integrations of sales, marketing, and CMS tools give you the upper hand in your marketing automation game - a total triple threat!
A New Type of Google Analytics Property: Exploring Google Analytics 4
Unless you live under a rock, I'm sure you've heard of Google Analytics 4 by now. It's trendy, contains new metrics, and pushes the boundaries on what a modern analytics platform should track.
Key Strategies for Increasing Your Website’s Opt-In Rates
An excellent opt-in rate can vary depending on the industry, the primary traffic channel, and the type of offer you feature. Read more now.
User Experience Research Methods to Fuel User-Centric Design
6 Key Steps To Building A Marketing Automation Strategy
Does your marketing automation strategy contain tools needed to control your user journey and optimize your conversion rate? Read more about our strategic focus now.
Designing for Facebook Ad Types (Step 4)
Tips for Managing Your Google Ad Grant for Nonprofits
Google is cracking down on Google Grants for nonprofits. We have mastered the management of this tricky program. learn how you can too!