Adding quality leads to your marketing list can be tough. Focus on applying conversion rate optimization techniques to your strategy. Having a high opt-rate is a crucial metric in evaluating if your website can convert viewers to subscribers, which can lead to potential customers. An opt-in popover will place your opt-in right in front of your site visitors as they navigate various parts of the site. While there is a high chance, they may exit without subscribing, for users who do want to subscribe, this provides a clear path towards opting-in.
Rob explores this topic over on another blog. Learn more about how to increase your opt-in rates. Read “Key Strategies for Increasing Your Website’s Opt-In Rates” now!