It seems that just in December 2017, Google was announcing a longer, 300-character count description for web pages. Almost overnight, the search engine results page was flooded with longer snippets detailing the content found within the pages rendered. While many savvy marketers took to this change immediately, this seemed to be a bad mood for the modern specialist. In another instant, Google has reverted this decision, and meta description lengths have returned to a semblance of what they once were on the search engine results page.
We explore this concept over on another blog. Learn more about meta description lengths, why they changed, and writing techniques to battle current and future changes to the meta description length and snippet. Read “What’s The Deal With Google Meta Description Length?” Now!